YouTube hit a record share of TV usage in December, with the streaming service logging 11.1% of all TV viewing, according to Nielsen’s The Gauge report.
After nabbing a 10.8% share in November, YouTube’s viewing during the last month of 2024 was up 7%, boosting the streamer to reach a 11.1% share of TV usage. Netflix was just behind YouTube with an 8.5% share of TV viewing, tying its platform best share, which was set in July 2023. Netflix likewise saw a 14% viewing bump when compared to November, likely due to its two NFL Christmas day football games and popular releases “Squid Game” Season 2 and “Carry On.”